Thursday, 23 March 2017

Emma Watson's Sustainable Fashion Press Tour

It's the movie we've all been waiting for, Disney's latest re-imagining of the classic and romantic tale of Beauty and the Beast, starring the badass and ever lovely Emma Watson as our heroine Belle.


This, however, was no regular press tour to publicise and celebrate all the glitter and sparkle that comes with a live-action Disney. There were, of course, photo shoots and interviews a plenty (even one covered in kittens!!), but one stand-out difference was the effort Emma and her team put in to ensure every look and ensemble she was photographed in (and therefore promoting) was ethical, right down to the last detail.


Slow fashion and it's many global and environmental benefits is a dear subject to Miss Watson and with this parade of stunning high end looks, the stylish actress managed to prove the possibility of wearing garments with responsibility whilst slaying the red carpet.





Take for example, this breath taking fairy tale gown and cape from the ever enchanting Elie Saab made, believe it or not, entirely from left over fabric from a previous Haute Couture collection. It really goes to show how much waste is often created in this industry, materials like this devastatingly cast aside to be destroyed, after the sheer craft-mans-ship that goes into producing it... Emma Watson most wisely highlights this issue by proving what can be created from literal left overs!



This bespoke, delicate, pale blue Emilia Wickstead off the shoulder number was also made using end of the line fabric, which was responsibly sourced from a family run business based in London and re-purposed by Emilia Wickstead's London atelier, by an all female team no less! Her earrings are handcrafted in Brooklyn by Catbird.



This fascinating creation is from fashion house Louis Vuitton, designed by Nicolas Ghesquiere made with Newlife recycled polyester- essentially used plastic bottles spun into yarns in Italy with a fully traceable supply chain, saving energy and reducing CO2 emissions. Pretty cool, huh!



Whilst promoting the movie in London, Emma chose this gorgeous silhouette from small brand, Spanish designer Carmen March, once again wearing Catbird handmade earrings, matching it with an All Blues ring, handcrafted locally in Stockholm from the company's third-generation foundry.



I love the drama from this all black ensemble, not to mention that it's a bespoke piece from 3.1 Phillip Lim making use of FSC viscose, Oeko-Tex 100 certified biodegradable acetate yarn... I mean, dude! Those gorgeous earrings are Pichulik a Cape Town based company who produce such stunning ornamentation from locally made rope off-cuts, sourced from near by yachting and climbing companies.



This is one of my favourite of Emma's looks, especially for the Beauty and the Beast promotional tour, as it oozes that strength and self sturdiness known to our beloved character from the movie. This striking, sharp-cut suit is vintage YSL, from the treasure trove that is William Vintage (could you image trawling through their archive...) which, of course, has plentiful benefits when emphasising reducing your carbon footprint through fashion. Second hand clothing are gems waiting to be re-homed and re-loved, using no energy at all, well... not including searching for the perfect piece. Also, quite often than not, a vintage item will fit like a dream, since many pieces of clothing were tailored back in the day, much less mass production, standardised sizes.



This beauty is Givenchy Haute Couture produced with certified organic silk and that ridiculously awesome clutch is from sustainable luxury fashion brand Bottletop, made from zero deforestation, Amazonian leather and developed by Eco-Age in partnership with The Rainforest Alliance and The National Wildlife Federation.









Reflecting her character from the movie in this sunshine yellow, graceful yet courageous gown, Emma Watson worked closely with Dior to develop a concept tailored perfectly to the movie's message, to her own personal ethic and speaking volumes of the responsibility of the fashion industry. Created by Maria Grazia Chiuri using certified organic silk in the most beautiful colour! Check out this fascinating video featuring snapshots of the making process and to hear them discuss the thoughts behind the concept.


The proof is in the pudding, my friends, there is an awful lot of waste that comes out of the multi-million dollar fashion industry and where larger fashion houses have previously crunched those smaller, local business under foot, people are starting to take notice that there is plenty of room for everyone, and that if we all do our part in consciously and responsibly spending our money then you really can have the best of both worlds- without the planet and factory workers paying the price.


For a closer look at these outfits and more of Emma Watson's Beauty and the Beast fashion moments check out The Press Tour where they've been following this whirl wind event!

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